Before we proceed to set up even a single interview, we spend the time with a company leadership team to make sure that the decided messaging comes through loud and clear, no matter a journalist, throws your way. With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging. Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done. We believe the a company needs to identify the best spokes people in its leadership set and make sure we get the talking heads right in terms of the deliverance on any medium. Once this is mastered, journalists will come back to a brand again and again to utilise the narration expertise while letting an organization get its points across to the mediums in a meaningful way.